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AT THE RIVER
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There’s something about summer in Prescott. Maybe it’s the river breeze, the walkable downtown, the sunsets over the water, or the way a simple day trip can turn into a full day of memories.
Located at the confluence of the Mississippi and St. Croix Rivers, Prescott, Wisconsin is an easy getaway with scenic views, riverfront experiences, outdoor recreation, local food and drinks, and small-town charm all within reach. Whether you’re visiting for a family day, a couples getaway, a boating weekend, or a little time outside, Prescott makes summer feel easy.
Come for the views. Stay for the patios, parks, trails, shops, riverfront, and moments you didn’t know you needed.
Choose Your Prescott Summer
Find the Summer Day That Fits You
Every Prescott summer looks a little different. Build sandcastles by the water. Bike along scenic routes. Watch the boats come in. Share a sunset. Grab a bite downtown. Take the long way. Or simply slow down and enjoy the view.
Explore four ways to make the most of summer in Prescott.
Dock, Walk, Dine, Explore
One of the best parts of Prescott is how easy it is to make the day your own. Start on the riverfront, wander into town, stop for lunch or dinner, browse local shops, or find a patio where you can linger a little longer.
Prescott’s walkable river-town setting makes it simple to go from scenic views to local stops without overplanning the day. Park once, stroll at your own pace, and let the river lead the way.
The Views Are Part of the Trip
Prescott is surrounded by the kind of scenery that makes you slow down. Watch the rivers meet. Take in the bluffs and bridges. Stop at Freedom Park, home of the Great River Road Visitor and Learning Center. Catch golden hour along the water. Bring your camera, but don’t forget to just take it all in.
This is where summer feels a little quieter, a little brighter, and a lot easier to remember.
Make Prescott part of your Great River Road summer
Set along Wisconsin’s Great River Road, Prescott is a natural stop for scenic drives, river views, and small-town exploring. Whether Prescott is your destination or one of your favorite stops along the way, it’s a place to stretch your legs, enjoy the river, and make more of the journey.
Start at the river. Follow the views. See where the day takes you.
Add a local stop to your day
A Prescott summer day isn’t complete without a local stop. Grab a meal, find a patio, pick up a treat, browse the shops, or settle in for a drink after time on the river or trails.
Whether you’re here for a few hours or the whole weekend, local food, drinks, and shopping make Prescott feel like more than a stop — they make it a place to stay awhile.
Summer Days, Local Events & River-Town Energy
Summer brings Prescott to life with riverfront activity, local events, outdoor dining, boating, shopping, and easy reasons to spend a little more time in town. Check the calendar before you come, or keep the day open and see what you discover.
From laid-back afternoons to lively weekends, Prescott is ready for summer.
Make time for
Prescott This Summer
Prescott is surrounded by the kind of scenery that makes you slow down. Watch the rivers meet. Take in the bluffs and bridges. Stop at Freedom Park, home of the Great River Road Visitor and Learning Center. Catch golden hour along the water. Bring your camera, but don’t forget to just take it all in.
This is where summer feels a little quieter, a little brighter, and a lot easier to remember.