Signature events in Prescott bring the community together and give visitors an unforgettable reason to plan a trip around the calendar. Prescott Daze celebrates late summer on the river with family activities, live entertainment, community traditions, and a festive downtown atmosphere that showcases the town at its most lively. When winter arrives, Winterfest embraces the season with outdoor fun, local gatherings, and cold-weather traditions that highlight Prescott’s welcoming, small-town spirit. From warm-weather celebrations to cozy winter experiences, Prescott’s signature events offer visitors an easy way to connect with the community, enjoy the riverfront setting, and experience the town at its most fun and festive.